Paul Gustafson

Game Changer: Your Product **Is** Your Marketing

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced

Game Changer: Your Product **Is** Your Marketing Read More »

Expert Support 2018 Calendar image

Our Holiday Tradition

Here it is! The 2018 Expert Support Calendar!   Every holiday season, Expert Support creates a new calendar for our friends and colleagues around the world. To produce the calendar, we hold an annual company-wide contest where employees share their favorite photos, and from these, we choose one photo to inspire the design. This year,

Our Holiday Tradition Read More »

Paul Gustafson cartoon portrait

The next big thing – for me, you, and everyone else, too.

I am thrilled to announce that I’ve joined Expert Support Inc. as its new President. Expert Support is a professional services firm that provides technical communications expertise and support to a set of world-class clients here in Silicon Valley. I am excited to join Expert Support because of the considerable business benefits that become possible

The next big thing – for me, you, and everyone else, too. Read More »

Scroll to Top