Business of Technical Communication

Description of “the business of technical communication”.

Handling Information Overload

In a previous post, we discussed the context gap—the difference in understanding between technology experts and technology users—created by innovation. One challenge in bridging this gap is the sheer volume of information available to technology users. When new users attempt to find their way through this vast ocean of information, they inevitably make poor choices.

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Game Changer: Your Product **Is** Your Marketing

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced

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